You can leverage your investment in Microsoft to deliver a fast win for your business. Gain higher value through native integration, Outlook integration, and a platform and tools that accelerate development.

Native integration drives high user adoption

Not only are applications faster to develop with Microsoft Dynamics CRM, but it also works the way users do. A native Microsoft Office and Outlook experience means minimal training and the UI can be custom tailored to each role.

• Promotes broad user adoption
• Reduces application switching
• Produces rapid ROI

Outlook integration drives efficiency

Microsoft Dynamics CRM is built around “Active Listening” through real-time integration with Outlook and Exchange. Users can interact with CRM data without leaving that application. This eliminates the need for users to perform any synchronization tasks or the likelihood that customer interaction data resides in two systems.

Office integration saves time and lowers costs

Microsoft Dynamics CRM is built from the ground up on .NET. This extremely open architecture makes integration much easier and helps you automate the processes that span multiple systems across the organization. Real-time access to customer data from within Microsoft applications improves productivity, drives efficiency and lowers operating costs.

The platform and tools that accelerate development

The Microsoft Dynamics CRM SDK offers a complete integration suite to help IT rapidly develop highly specialized relational business applications. The SDK includes:

• Rich Business Modeling for many-to-many relationships across standard and custom objects
• A scalable and reliable workflow service to promote process automation across end-user applications
• Regional and local-based customizations
• Integration with visual Studio, Active Directory (On-Premise) and Windows Live (Online)
• Web service APIs in offline mode
• Extensibility mechanisms across product lines – On-Premise, Hosted, and online
• Unified event framework to enable custom solutions to be developed and integrated in CRM
• Data management capabilities for bulk delete and duplicate detection
• Builds the bridge between structured data (such as contact records stored in a database) and unstructured data (such as emails and documents)

Microsoft Dynamics CRM surfaces the industry standard platform. With more than 3+ million .NET developers worldwide and broad support for .NET architecture, you can leverage the development experience of your own IT team and take advantage of both the availability and price-competitiveness of technical resources. Platform ubiquity can also help reduce training costs, letting you utilize existing resource skills for multiple IT needs beyond CRM.