Imagine a day when the disparate data scattered across your organization is consolidated and delivered as actionable information to the people who need it most. Users are empowered with predictive analytics and automated processes using software they’re already familiar with—like Microsoft Outlook.

What if you could harness your firm’s full knowledge of customers across sales, marketing and service? And then imagine extending those capabilities beyond customer relationships to manage vendors, partners, projects or property using the same software platform.

The outcome? You would have a single environment running multiple custom business applications meeting the needs of multiple business groups – all without having to build the “plumbing” over and over again. And your business would have the support to rapidly change and adapt.

Microsoft Dynamics CRM offers all this functionality, while leveraging your existing technology investment. It delivers flexible deployment options, fast ROI and low total cost of ownership.

An enterprise class solution for enterprise-wide ROI

The multi-tenant, service-oriented architecture of Microsoft Dynamics CRM will support diverse applications across multiple departments, multiple locations and mobile workforces-- all within a single environment. Designed for scalability, it can provide 50,000 or more concurrent users with secure, manageable and reliable performance.

Use the core Microsoft Dynamics CRM capabilities to manage customer relationships across marketing, sales, and service, empowering the workforce with real-time, actionable and self-service business intelligence.

Highly integrated with other Microsoft solutions, it facilities automation of workflow and streamlines processes to:

• Shorten sales cycles
• Quickly react to customer trends
• Ensure accurate data hand-off between departments
• Share and automate best practices
• Lower costs by taking advantage of powerful business intelligence technologies included in standard Microsoft products such as Microsoft SQL Server and Microsoft Excel

Expand, adapt, and differentiate with one holistic framework for managing any relationship.

Extend the same benefits of customer relationship management to other parts of your business with the xRM capabilities built into Microsoft Dynamics CRM. xRM application development services includes database, metadata, security, business processes, user experience, integration and extensibility services. Together they make up a framework IT can use to rapidly define and build Line of Business (LOB) applications to manage any relationship, such as franchises, vendors, fleets, property, contracts, recruiting, compliance, and more.

• Differentiate from competitors. Build highly customized LOB applications that reflect your business model and processes.
• Adapt to the changing business landscape. Rapidly address end-user feedback and business input to grow, adjust to local market characteristics or extend into new segments.
• Improve developer effectiveness. The pre-built application layer infrastructure enables developers to focus on building strategic and differentiating business functionality.
• Take innovation global. Quickly capture and package best practices, automate and optimize highly specialized business processes, and publish out across the enterprise.

Packaged or custom applications? xRM offers the best of both worlds.

Finding and maintaining multiple packages from multiple vendors is cumbersome, expensive, and forces your organization to fit to applications instead of the other way around. Custom applications are resource-intensive and business needs often change by the time they’re developed, tested and rolled out. Precious development time is squandered on architecture and security issues not focused on strategic business capabilities.

xRM eliminates the painful trade-offs and gives you the best of both worlds. You can build any number of end-to-end business applications rapidly and cost-effectively. They can be customized to fit highly specialized needs. All product features in the suite are available at no additional license cost, regardless of the number of applications.

xRM LOB applications work like – and integrate with—your existing Microsoft infrastructure. The result is a lower total cost of ownership for your full-deployed solution.

• Achieve economies of scale with shared resources. xRM is built upon and surfaces the capabilities of the Microsoft Application Platform (including Windows Server, SQL Server, .Net, Microsoft Office, Windows Workflow Foundation, and Visual Studio)
• Easily integrate legacy systems as needed.
• Reduce development time to days or weeks instead of months.